Auteur Theory and Directorial Burlesque Essay Example | Topics and Well Written Essays - 3000 words

Auteur Theory and Directorial Burlesque - Essay Example In the domain of cinematic extravaganza directorial role evolves as â€Å"consequential volume of discourse on a ?lm’s director and on consecration itself† (Hicks & Petrova, 2006, p. 180). The emergence of the auteur theory circumscribes around the role of the director in a movie. The auteur theory is actually a way of reading or the appraisal of the films through the indentation of an auteur (author) especially the director. The underlying mechanism of the theory states that quality of a film centers around the director as author. The paper will deal with the crux of the auteur theory with reference to a reputed director of Hollywood, M. Night Syamalan and his great works in the field of cinema. Auteur theory Developments and the proponents Historically, the notion of the authorship developed the essence of a secluded individual working fervently for the creation of the bodies of art. As for example the characters in Baz Luhrmann’s Moulin Rouge, there have been a perfect permeation of the romantic stereotype of the tortured Bohemian artist. The term auteur is basically a French word and the word prefixed with it i.e, ‘auoto’ means one. ... In one of the two comparative popular history texts of the recent origin, Nowell-Smith, Sarris and Bogdanovitchare are mentioned. In 2004, the ISI Web of Science Citation Indexes for the arts and the social sciences figured out that Sarris, The American Cinema was cited around 100 times while on the other hand, Truffaut’s phenomenal ‘Politiques des auteurs’ was only cited 12 times (Hicks & Petrova, 2006, p.184). . The notion of the theory The theme of the theory conjectures upon the fact that the director of a film with his or her personal influences and artistic control over their films are so immense and charismatic that the director may be regarded as the their author and their films are recognized collectively as cluster of work sharing common notion or the ambience spread expresses the rigid predominance of the an individual’s style or vision (Auteur Theory, n.d., p. 3). The theory finds its roots of development of the influential essay written by Fran cois Truffaut in Cahiers du Cinema in 1954. The auteur theory differs from the straightforward theory of directors which could be found from Ian Cameron’s article â€Å"Films, Directors, and Critics†, in Movie of September, 1962 where the comment he made goes as follows: â€Å"The assumptions that underlies all the writing in the Movie is that the director is the author of the film, the person who gives it any distinctive quality. The significant premise on which the theory stands is the distinguishable personality of the director as a criterion of the value. Over through a wide array of films, the director wills exposit certain characteristics of style which will be represented as the signature of the director. The way in which the storyline of the movie flows largely depends on the thinking and

Nestle Case Study Example | Topics and Well Written Essays - 750 words

Nestle - Case Study Example The board of directors of the company does not show good tactics in solving the issues affecting the company. This is the main problem that has afflicted General Mills Company for many years. Lack of good strategies in running the company is very evident. The company is seen to be shifting from one type of business into another with the aim of expanding their business or maximizing profits, but in return, it gets losses. This is a show poor market research and consideration of the market statistics over the years. According to Wojahn, General Mills Company underwent a series of losses after it decided to start business dealing in non-food substances. This was immediately after the Second World War when it ventured into home appliances, electronic goods, animal feeds, and commercial flour. Wojahn (Wojahn, 2003: p25) says that this was as a result of the rush they had into the market after noticing opportunities to invest in. They needed to conduct a market research to determine the ma rket trends, their preferred produce and customer patterns before they could venture into it (Wojahn, 2003: p25). Their lack of good strategies also makes the board decide on moving out of a market without proper consideration of future outcomes. The company easily pulls out from a market it has tried out but has not been successful. This is shown immediately after the Second World War when it pulled out from electronic goods, home appliances, and animal feeds. In this case, the company had to set the right strategies that could see it, make profits in the same business venture rather than losses. They needed to conduct market research and improve on their products so as to gain a good market share that could make them gain good profits (Wojahn, 2003: p25). After the fail in home appliances, electrical goods, and animal feeds the company still ventured into worldwide sale of snack foods. This could have been a success to the company, but they pulled out so soon. General mills Compan y bought a number of companies dealing in snacks in the following years and even had plans to acquire an international company to deal in manufacturing of shaped snacks (Wojahn, 2003: p25). This vision went blank when FTC restricted them from buying any more companies due to antitrust reasons. The company then started to sell the bought companies one by one, until it remained with only one company. In this case, they needed to expand the already acquired companies to gain market share and profits, which they could use to open other companies. Pulling out of the business after some time shows a lack of good strategies in running the company (Wojahn, 2003: p25). Considering their lack of tactics in dealing with issues at hand, the company’s board of directors, is seen to lack active participants in discussion of matters affecting the company. This is evident when the CEO of the company urges the directors to ask for questions that can help to point out a problem in decisions ma de by the board. The board is seen to remain silent (Wojahn, 2003: p25). This is a big show of the lack of tactics in dealing with issues affecting the company. The CEO of the company is also seen to lack tactics in handling situations when it is evident that, he takes an average of the views put forward by the board to make a decision. A director need to listen to his directors views but come up with his own critically analyzed decision. Following any of the views put forward is the main problem facing the company. From the above analysis, one of the